"Check out my chat with Alicia Puig & Kat Popova from PxP Contemporary. They are bringing art to the people. We talk about what it’s like to run a digital gallery & magazine; their mission, the importance of emerging artists, & affordable art. You don’t want to miss it!"
]]>I wanted to share some final advice and tips for artists before we officially launch into 2024. Whether you made great progress this past year or didn’t reach the goals you hoped you would, there are several things you can do to set yourself up for big moves in your art career over the next 12 months and beyond.
Here are 10 tips for artists I recommend:
1. Write goals/ create a vision board. Be specific about what you want to happen in your art career. Then, map out a timeline for making them happen. What can you realistically accomplish in the first three or six months of 2024 vs. what will you focus on as year-long pursuits?
2. Update your artist resume with all of your incredible achievements from 2023!
3. Audit your social profiles. Check that you still have the most relevant links in your link in bio (try and narrow down to as few options as possible). Add keywords and calls to action in your bios and delete or update your highlights section on IG.
4. Speaking of social media, definitely set automated time limits for usage of all of these platforms if you haven’t already! Let’s leave doomscrolling in 2023.
5. Check the subscriptions related to your business. Are all of them still necessary or can you cancel any to streamline your expenses? If you find certain ones have increased, are there similar services at better prices you could switch to?
6. Refresh your website! I just finished teaching a class on this topic and there was a lot of great questions and feedback - you can access the recording here.
Make sure your portfolio section is up to date and you have at least one email list call to action readily available (but several is even better!).
7. Create a reading list. It doesn’t have to be all art business either. I’m personally looking forward to diving into a few art history books I received recently or bought myself as well as fiction related to the art world.
Not much of a bookworm? Try out a new podcast. A follower recommended Clean Break to me recently and I enjoyed the several episodes I’ve listened to so far.
8. Run your numbers. You’ve probably heard of the 80/20 rule in business. When you look into it, you may find that 80% of your sales are a specific size/style of artwork, 80% of traffic to your website is from one source or 80% of your networking happens at art fairs. Instead of spinning your wheels trying to make the other 20% work, lean into what has already proven successful.
9. Plan for networking. Whether it’s galleries, art advisors, curators, other industry professionals, collectors, or fellow artists - start thinking about how you can grow your community in 2024.
That said, remember the golden rule if you’re doing any cold outreach or working to build new relationships - when you focus more attention on what you can offer over what you receive you’ll be surprised at how many new collaborations unfold and doors will open for you!
I shared a quote recently that speaks to this: you can achieve anything in life if you help enough people achieve what they want in theirs.
Want to connect with more collectors? Check out my free guide here.
10. Take a moment to reflect on the past year. Give yourself grace for the setbacks and losses and celebrate the wins!
Consider journaling so that you can look back six months, a year, or even several years from now at where you were and see how far you’ve come.
Cheers to the year ahead! I’m wishing lots of creativity and success (in whatever form that means to you) for all of us.
Warmest regards,
Alicia
Your email signature serves as a valuable and often overlooked tool for promoting your artwork. As an artist, leveraging this space effectively can significantly boost your visibility, engage your audience, and potentially even lead to increased sales. Here are seven key elements to consider incorporating into your email signature to make the most of it:
Image of Your Artwork: This is a simple sales trick! There's a reason why the artwork images on the front of a catalog or on a show promotional flyer often sell first - it's getting extra visibility. Take advantage of the space in your email signature to include a new, recent, or special piece that is a great example of your style.
This image also serves as a teaser, enticing recipients to explore more of your work. For example, if you're emailing with a potential gallery, then this is a way for them to already get an idea of what your work is like before clicking through to your website.
Link to Your Website: Your website is your online portfolio and often the best place for curators, galleries, collectors, and the press to review your work. Ensure that every email recipient has easy access to your website by including a direct link to your website in your signature.
Link to Mailing List Signup: Email continues to be a primary means of facilitating sales with potential clients. Since that is the case, use a link in your email signature as a straightforward way for recipients to join your mailing list. Direct them to a sign-up page where they can stay updated on your latest works, exhibitions, and more. Bonus if you use a call to action!
Ex: Subscribe to my mailing list, Sign up to stay informed of my studio news
Social Media Links: Strengthen your online presence by incorporating links to your top social media accounts. Whether it's Instagram, TikTok, or other platforms, make it easy for others to find and follow your profiles. Hint! Don't make the mistake of linking to Instagram's home page - always check that your links lead straight to your account.
Contact Information: This is a very personal choice, but some artists choose to share their professional contact details. This could include your email address, phone number, or a link to a contact form on your website. Make it clear and concise, ensuring potential collaborators, buyers, or gallery owners can reach out effortlessly.
Information on Upcoming Events or Projects: Keep your audience informed about your current undertakings by featuring details about upcoming events, exhibitions, or any ongoing projects. Whether you're launching a book or preparing for a solo exhibition, this section adds a timely aspect to your email signature.
Ex: Upcoming Event: [Event Name](Link to Event Details)
Remember to keep your email signature visually appealing and not overly cluttered. Balance is key, and each element should contribute to a cohesive and professional representation of who you are as an artist. By strategically incorporating these elements, you'll turn every email into an opportunity to showcase your art and engage your audience on a deeper level.
If you enjoyed this article, you might also like this in-depth course about email marketing for artists.
Tell us about your fascination with portraiture and how you experiment with color & pattern to achieve a dynamic quality in your work!
My fascination with portraiture has really evolved. I have always loved drawing faces and often studied anatomical drawing books when I was young. Many years later when I was a senior in college, and studying to get my studio art degree, I knew I wanted to somehow incorporate faces into my senior thesis project. Portraiture in our history has largely been used to capture a figure and help them live on even when they are no longer alive. On the contrary, I began exploring portraiture as a way to show the fragility or impermanence of life. I used fragile paper and created portraits that were sort of half human and half skeleton. They were dark pieces- literally and figuratively- but they were meant to be reminders to enjoy the precious time we have here on earth.
As time went on, I eventually returned to my roots of colorful painting, and left the skeletal portraits behind. (Fun fact, even though my style is very different now, these skeletal pieces were some of the first pieces of art I ever sold). Now my portraits have more of therapeutic value. As someone who grew up with a lot of anxiety and body image issues, I enjoy creating portraits of women who are colorful, weird, totally imperfect, but beautiful in their own way. I want them to radiate confidence. I try to remember, in life and in art, that things do not need to be perfect to be beautiful.
Additionally, I took a color theory/painting class a few years ago and love experimenting with colors to see what will give visual excitement! When certain colors come together it’s like magic. I live for finding those magical combinations and it pushes me to keep creating.
Are there specific colors you find yourself being drawn to again and again?
I love experimenting with complementary colors and playing with different values. There’s something so satisfying about laying down a bright clean color next to a more muted muddy tone. This year I’ve played with fluorescent colors more than ever before. They really provide an extra pop of color!
How do your pieces come to life - are you someone who plans out compositions in advance or do you tend to work more intuitively, letting the image unfold during the process?
Lately I have been planning out the composition of my work more than I have in the past. Having a strong composition helps the rest of the painting flow easier, even if you’re not sure about what colors you will use. I’ll often document colors I love in a notebook, and will refer back to them at later times. Once I have a color or two in mind, I start with those and let the rest of the painting flow and unfold. I love the magic that can unexpectedly present itself while working on a painting. I never truly know how a painting will look until its done.
Are there any exciting details or stories about the paintings in this particular collection that we might not figure out just by looking at them?
These paintings are a continuation of my love of using color and using art as therapy. These paintings include elements of flowers that I received from a local flower farm in the spring time. I am always overjoyed when color and life begin to fill the world again after winter.
What is an accomplishment in your art career that you're especially proud of? A goal you're working toward?
I’m very proud that my artwork was chosen to be used as a book cover by one of the largest publishing companies of Germany, Ullstein Buchverlage. It was an incredible way for my artwork to be shown all over Europe! The book is called “An den Ufern von Stellata” by Daniela Raimondi.
I would love to maybe be an artist in residence somewhere. I love to travel! But overall, I am working toward having an increasingly improved work/life balance. I want to create art all my life and to make sure I set myself up for success to do so. As long as I’m able to continue sharing my art with others, I will be overjoyed!
Feeling stuck on Instagram lately? We've all had dips in engagement and it can be incredibly frustrating to spend hours on content for what feels like minimal return. That said, as I mentioned in a recent Reel of mine - even one new follower could potentially mean one real human that's a fan of your art and may later become a collector.
So before you throw in the towel on social media altogether, consider that maybe it's time for a little refresh to get your followers (and you) engaged again.
We all know that an artist's Instagram profile can be a powerful tool for showcasing creativity, connecting with other art lovers, and even driving sales. However, as the platform evolves, it's essential for artists to keep their profiles up to date with both current and relevant information.
If your Instagram profile has started to feel a bit stagnant, this article is for you. Read on to explore seven effective ways to breathe new life into your Instagram presence and captivate your audience once again.
1. Add Keywords in Your Bio and Throughout Captions
Keywords are important to discoverability on Instagram. Optimize your profile by including relevant keywords in your bio and strategically using them in your captions as well. This not only helps your profile appear in relevant search results but also clarifies your artistic niche to potential followers.
For example, if you're a watercolor artist specializing in landscapes, your bio could include keywords like "watercolor artist" and "landscape painter". These keywords signal to Instagram's algorithm and other users that your content aligns with their interests.
2. Delete or Update Highlights Section
Your Instagram highlights are like a curated gallery of specific aspects of your career. Take the time to review and update them regularly, or add new sections as needed. Remove outdated stories or highlights that no longer represent your current style, offers, or interests. Replace them with fresh content that showcases your latest work, exhibitions, behind-the-scenes glimpses of your creative practice, and more. If you offer commissions, highlights are a great way to explain your process for them to interested clients. You might also consider an FAQ highlight with your most common inquiries.
A well-organized highlights section can provide visitors with a quick overview of your creative journey, keep them engaged with your profile, and entice them to hit that follow button.
Artwork by Piya Samant
3. Check That All Links Work & Add Current or Relevant Links
Your Instagram bio allows you to include links, making it a valuable gateway to your website, online store, and any galleries you may be affiliated with. Regularly verify that the link is active and directs users to the most current and relevant destinations. Just like with highlights, it's a good idea to update these regularly to ensure you're not still promoting links of past events, sold works, or outdated media features.
Whether you have a link page on your own website (good for tracking analytics) or use an option like Linktree or Biosite, creating a landing page with multiple links allows you to share your website, blog, newlsetter signup or any other pages that might interest your followers. Simplifying navigation for your visitors helps them find what they want quickly and easily, which increases the likelihood that they will continue to interact with your page or content.
4. Consider Changing Your Profile Photo
If it's been a while since you updated your profile picture, it might be time for a change. Your new photo should be clear, well-lit, and representative of your current work. Plus, it's a sales tip! Sometimes the image you use as a profile photo (because it is getting that extra visibility) is the first one to sell ;)
Many artists opt for a self-portrait or an image of their artwork. Choose whichever fits you!
5. Ensure You Have a Call to Action in Your Biography Section
A compelling Instagram bio is your chance to engage your audience. Include a clear call to action (CTA) that tells visitors what you want them to do. Whether it's "Explore my latest collection below" or "Join my newsletter for exclusive updates," a well-crafted CTA can drive user engagement.
Make sure your CTA aligns with your overall goals, whether it's growing your email list, making sales, or boosting community engagement. Need more examples of CTA's? Here's a list.
Artwork by Kelsey Howard
6. Pin High-Performing or Most Important Posts and Reels
Instagram allows you to pin posts and reels to the top of your profile, ensuring that they're the first thing visitors see. Utilize this feature to highlight your best work, important announcements, or other content that aligns with your goals.
For instance, if you're promoting an upcoming exhibition, pin a post or reel showcasing a sneak peek or an installation view. Following this tip ensures that anyone visiting your profile gets the most relevant and impactful content right away.
7. Create a 'Start Here' Post
Make it easy for new followers to get acquainted with your work by creating a "Start Here" post. This could be a single image, carousel, or reel that introduces you and the essence of your art. Feel free to share a bit of your story and any milestones that have shaped your career to add personality.
Include a caption inviting new visitors to engage, explore your profile, and follow along in your creative journey. This post serves as a warm welcome and a useful orientation for anyone discovering your profile for the first time. But, it is also a strategic way to direct people to other parts of your profile as well. You could mention that visitors can "tap through my highlights to see how I handle commissions" or "head to my link in bio to join the waitlist for my artwork releases".
In conclusion, refreshing your Instagram profile doesn't require a complete overhaul. By implementing these seven strategies, you can easily revamp your presence on the platform. Happy posting!
Want 100+ FREE social media content ideas? Get them here
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What was your initial introduction to art and the art world?
I’ve loved and made art since I was a child so it was a no brainer that I studied painting when I went to college and then eventually graduate school at SCAD in Savannah, GA. SCAD was the place where I learned that my passion for making art could actually become a career, so after I graduated I focused on my studio practice but I also kept practical jobs like teaching college art courses and working as a gallery administrator. The pandemic years shifted my perspective about my time and after losing some friends to illness I decided to jump into my studio with both feet in 2022.
You have strong technical skills as a painter! How have you developed your craft as an artist?
Thank you for saying that. My mother will tell you that when I was old enough to walk I made my first watercolor paintings on the rock wall in our backyard in upstate NJ. She would let me paint all of the rocks that I could reach and then after the rain washed them off, I would gladly paint them again. To this day I don’t think I can look at things without wanting to paint them. I’m one of those people that just always has to make things and I think that the persistence factor is probably what has helped develop my craft the most.
I love them but...why the fascination with the T-Rex?
My work as a whole addresses American consumer culture. I first began experimenting with kitschy garden gnomes and have since sampled a few other gorgeous plastic figures. I started referencing T.Rex in particular as part of a narrative I was crafting where I insinuated that the plastic figurine was the “ultimate consumer.” It sort of snowballed from there because there was also this lovely irony due to the fact that I was immortalizing a piece of plastic.
One of the sad truths of plastic is that it is petroleum based and is literally composed of the remains of dinosaurs. Although plastic degrades, it never really leaves us. For that reason the work also has environmental implications and I like the fact that my paintings immortalizing this dinosaur will probably last longer than the plastic object that I’m referencing.
I found T.Rex truly fascinating for so many reasons, but his relevance in popular culture was noteworthy as well. Why is this dinosaur in particular so well loved? Why did I have a collection of these as a child? Why do children still collect them? Why does he repeat in movies, on decor, on clothing and in animations? There is a hazy sense of nostalgia present, but it’s for a creature that none of us have ever known for real. It’s a nostalgia based on a fictional or fantasy version of these creatures that we create in our minds.
Then there is the fact that the name itself implies that Rex is the King of the lizards, which has a whole other set of power and gender connotations. This is one of the reasons why I leaned into the idea of changing the colors frequently. And for the record, I do favor pink a lot to flip the traditional associations and to make Rex accessible to everyone.
Brilliant, love that. And I don't think we can have this conversation without talking about color! So, walk us through how you pair colors and the importance of color in your work.
I am color obsessed at the moment. I love the entire color wheel and I also love taking a single object and repeating it in different variations of really wildly saturated colors. That satisfies my obsessive personality as well as speaks to my goal of drawing attention to our relationship with consumer culture - which lovingly presents us with a variety of colors to choose from.
For a while every collection I painted had a stark white background that was visibly flat in the same way you see objects presented in online shopping images. This current wave of super colors I’m riding is somewhat of a response to all those years of restriction. For these I decided to play with complementary and analogous pairs. Color theory never gets boring to our eyes, so the images really pop and please us. I love the idea of hanging these small pieces in a variety of spaces on bright or neutral walls because the color pops are really fun either way.
Share a bit about how this collection for PxP came together. How long did you work on these and what materials do you use?
These are all small acrylic paintings on round (tondo) canvas or wooden panels. I love working small because I like holding the work in my lap and working out details. This collection was made over the course of the summer and relies on some really amazing bold and fluorescent paint colors that were inspired by trips to the beach and by the flora in my neighborhood. I love vibrant summer colors - everything from bathing suits and beach towels, sunsets, roses and hydrangeas activate my visual tastebuds.
If you weren't an artist, you'd be... a geologist. I’m obsessed with rocks, especially pretty ones.
Coffee or tea? Coffee
A favorite movie? Star Wars: A New Hope
The best thing to do during the fall is... drink coffee and wear sweaters while looking for pumpkins
(Agreed.)
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"Introducing The Creative Business Handbook by the Women Behind Create! Magazine"
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In today's post, we're sharing a simple tool you can utilize to know what size art to put on your wall. This way, you can ensure that you'll choose a work of art like Goldilocks: not too big, nor too small but just right.
Why is this so important? While you can certainly make a case that an oversized work of art will add drama or a smaller piece of wall art is ideal for subtlety, there is a general standard that most professionals in the art and design industry use.
Selecting a work between 60-75% of the size of the overall wall space fills the area while still allowing for breathing room. Your wall won't look cluttered because the piece isn't too big and it also won't appear as though the work is floating in a void, which can happen if the piece is too small.
So, here's how our art size calculator works!
First, measure the entirety of the area where you will be hanging your artwork in inches. For example, if the area is five feet high by eight feet wide, enter in 60 inches and 96 inches. The calculator will do its computing automatically and generate the ideal range you should look for. Try it out:
Here are a few things to note!
The calculator rounds to the nearest inch, but you may not find artwork at the exact sizes it recommends. For example, the suggested range may be between 47 x 54 and 59 x 68 inches. There aren't as many options with a height measurement of 47 as there would be with 48 or with 59 as 60.
Please use this range as a guide. Using the same numbers from the previous example, let's say you find a painting that is 60 inches that you fall in love with and think would match with the existing decor in your space. Just because it falls slightly outside of the range doesn't mean you should discard it as an option!
As long as it's close enough to the recommended size of artwork, it will very likely look exactly as you imagine.
That said, you can always use tools like our virtual simulators powered by ArtPlacer to show you what an artwork will look like on your wall. This service is free and you can find it on every available artwork page on our website.
Finally, here's a simple tip to keep in mind if you like a piece that is smaller than your suggested measurements. Sticking with the same numbers above, what if you find an artwork you really like that is 42 x 42 inches. Remember that you can add a thick frame to add a few extra inches on each side and that may very well make it the right size for your space.
Once you have your measurements, you may be wondering: now where do I find artwork in the size I need? Check out this article on how to find affordable artwork online or browse artwork in our gallery.
Thank you so much for reading our article. We sincerely hope you found it useful. If there are ever any additional questions you have about hanging your artwork, framing, or art collecting in general, please don't hesitate to reach out to us at info@pxpcontemporary.com.
Warmest regards,
Alicia
CEO & Curator
"Ekaterina Popova & Alicia Puig Of Create! Magazine On How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur"
]]>"Meet Alicia Puig | Art Gallery Owner, Curator & Author"
]]>If you're new to buying art or are early on in your collecting journey, I know it can sometimes be intimidating and confusing when it comes to how to find artwork that suits your style and budget. That's where I can help! I'm a curator and gallery owner who's been in the business for over ten years and I'm happy to share what I've learned with you.
]]>If you're new to buying art or are early on in your collecting journey, I know it can sometimes be intimidating and confusing when it comes to how to find artwork that suits your style and budget.
That's where I can help! I'm a curator and gallery owner who's been in the business for over ten years and I'm happy to share what I've learned with you.
Although it has become infinitely easier to access and purchase art with the emergence of online galleries and marketplaces, there are still several simple steps that you should follow in order to ensure that you find art you love that is also mindful of your finances.
In time, as you become familiar with your style and taste in art, you'll find that it can be a fun and unique way to express your own design aesthetic and personality through the colors, textures, mediums, and more of the pieces you collect. So now, let's discuss tips on how to find affordable art online.
Original artwork by Erika Stearly
Determine Your Budget
Before you start searching for artwork online, it is essential to determine how much you are willing to spend. Setting a budget will help you filter out expensive pieces and galleries that only sell outside of your preferred price range, allowing you to focus on affordable artwork.
One thing to keep in mind in terms of budget, however, is that many galleries, marketplaces and individual artists now offer payment plans. For example, here at PxP Contemporary, each artwork can be purchased with ShopPay to break up the payments into four installments or Art Money, an incredible service that allows our clients to pay off artworks priced at $1,000 or more over a ten-month period.
Browse Online Marketplaces and Galleries
There are various online marketplaces and galleries, each offering different styles, mediums, and genres of art.
While Artsy, Saatchi Art, and Etsy can be great places to familiarize yourself with the general pricing of art and what type of work you might be looking for - there's one thing that makes them difficult to navigate as a new collector.
Any search inquiry you enter brings up thousands (or more) options. It's overwhelming for anyone let alone new collectors. Therefore, it's not necessarily conducive to actually finding a work you want to buy.
Instead, I recommend looking at galleries. The reason why contemporary art galleries are common to buy artwork from is because they offer a more curated experience. They become specialists in certain mediums and/or genres and seek out the top artists in those niches to represent. So, you can be assured that when you buy from them, you're getting the best of the best.
Here at PxP Contemporary, we primarily focus on contemporary painting, sculpture, collage and mixed media. In our navigation menu, you can even easily browse by medium (and you won't have to weed through thousands of artworks when you do)!
But we also offer...
Start With Prints
One way to find affordable art online is by looking for art prints. Let's be clear though that we are talking about printed reproductions like a giclée and not etchings, lithographs, screenprints and the like.
Yes, the latter examples are also technically reproductions, but they are all handmade processes and are not the same as art prints that are made digitally. That's why you will more often than not see a price difference between the two categories of prints.
Now let's talk about the difference between open edition prints and limited edition art prints. Open edition means that the artist can make an unlimited amount of that image whereas limited editions will never have more than their original edition amount.
An advantage to buying open editions is that they are the most budget-friendly. Limited editions, however, are a great way to balance buying artwork that is still affordable compared to original pieces, while investing in something unique (i.e. the particular edition number you buy - 10/50, for example).
When buying limited editions, some collectors seek to acquire the lowest edition number (1/25 versus 23/25). Although it is not the case for all artists, occasionally the lower edition numbers are valued higher than higher edition numbers. You can always ask the artist or gallery if that is the case in any artwork you are considering.
Limited edition print by Shawna Gilmore
Follow Artists On Social Media
Following artists on social media platforms such as Instagram, TikTok, or Pinterest is another way to find affordable art online. Artists regularly post available artwork on social media and you can not only purchase pieces from them by reaching out to them, you can also learn more about their process and inspiration.
Hint: Join their email list to stay up-to-date with their latest works and upcoming exhibitions. You'll often get first dibs on new artwork releases and may even receive exclusive discounts or offers! This often holds true with galleries as well so if you'd like to become a PxP VIP, sign up here.
Read Art Blogs
Art blogs will help you keep up with trends and news in the art market and will also introduce you to names of new artists. You'll also learn art-world terms and phrases that can assist you with your search for artwork to invest in. There is a wide array of blogs to check out (Artnet, Widewalls, Juxtapoz, & Booooooom are a few examples), but our partner business Create! Magazine is a leading one specifically for highlighting emerging contemporary artists.
In conclusion, finding affordable art online isn't as hard as it may seem. Approach it strategically but also aiming to have fun and be inspired by what you find! With these insider tips, you can buy affordable artwork that you will enjoy for years to come.
Want to check out our collection of art you can afford to love? Browse by artist.
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Commissioned artworks should be priced differently than your other works, here's why. But that doesn't mean it has to be complicated to figure out what to charge. That's where the art commission pricing calculator comes in.
So, here's how it works!
Enter in what the original price of a similar-sized artwork would be that is not a commission. Now, add how many additional hours the commission will take and set an hourly rate for yourself. You may be wondering how you can come up with this number if you're charging the client before you create the artwork. You can make an estimate, or - and this is what many artists do, you can ask for the client to pay a deposit (typically 25-50%) and then have them pay the remainder of the artwork price upon completion and before the delivery. Finally, enter in the money you've spent on additional materials and the calculator will automatically generate your commission price for you.
Hint: If you are struggling with pricing your art in general, start here with our regular art pricing calculators. We also talk more about pricing in The Smartist School program, an affordable and all-encompassing business course for artists, and in The Complete Smartist Guide book.
'Ramble on Rose' by Piya Samant
'Polly And Poppy In The Pale Pink Woods' by Shawna Gilmore
'Mini 22-27' by Gabrielle Strong
'Roses and Romance' by Neena Buxani
Thank you so much for reading. Stay tuned for more guides and curator's picks coming soon! If you'd like to have exclusive access to new artwork releases and be the first to hear about gallery news, I invite you to join our mailing list. You can also view our full collection or browse by artist for even more gift ideas. Finally, we do offer gift cards if you'd prefer that your recipient choose their own favorite artwork.
Cheers,
Alicia
Instagram is a powerful tool for artists. Here are 23 tips to help you make the most of it!
YOUR BIO
There's not a lot of space and yet there's so much opportunity to tell your audience about you and what you do!
1. KEEP IT SHORT
Instead of writing in full sentences, try separating the text into simple phrases. Focus on what is most important and consider using bullets or emojis to help break it up visually.
2. LINKS
Your best option is a link that shows multiple links (like a Linktree or a links page on your website - I currently use Biosite) that allows you to direct people to several important pages at once. A few examples would be including links to see current available work, join your newsletter, read a recent media feature, visit your gallery's website, or request a commission. Prioritize what is current and important in your business right now and make sure to update this as needed.
3. YOUR NAME
Repeating your name is fine, but if it's already a part of your handle then changing the bold title name underneath your photo could be a great option for you to improve your ability to be found in searches. If you choose to do this, be relevant to your niche and concise - i.e. Boston photographer, fluid abstract artist, LA sculptor.
4. MENTION KEYWORDS
Besides using keywords in your name, include a few in the bio text itself related to your style, location, or the type of art you create.
5. CALLS TO ACTION
Use calls to action across your account - definitely in your bio, but also in stories, captions, highlights, and more. Use action verbs to tell people what you want them to do: click, sign up, DM, email, etc. For example, I wrote a caption for one of my art career articles that said "you're going to want to bookmark this for future use" and the post was saved HUNDREDS of times!
Here's a list of 100 Calls to Action for Artists to get you started.
REELS
Whether you love to hate them or can't get enough, you can sometimes get a higher organic reach by taking advantage of this feature versus still photos.
6. JUMP ON TRENDS
No, you don't have to learn silly dances. What you should be on the lookout for are audios that resonate with you and that you can apply to your niche. Have fun with these. Try to see them as a chance to be creative rather than a chore. Another simple tip is to choose 'trending' music as it can also help your reels be seen.
7. SHOW YOUR PROCESS
Process videos are often popular on Instagram so consider setting up your phone or camera to record you while you work. You can set it up in timelapse mode or speed up the video when you edit it later. If this type of video is difficult for you to make for whatever reason, show steps of something else: packing artwork for a shipment, setting up your studio, organizing your supplies, mixing colors, or installing a show.
8. EXPERIMENT
Try to alternate between videos that have quick cuts and long-form content where you might be talking to the camera answering an audience question or showing a process in full. Although shorter reels can mean more views because they replay faster on loop, longer vidoes could bring you more engagement based on the content.
9. CAPTIONS
Add text overlay to your videos when you're speaking to be accessible and hold the attention of people who watch reels on mute.
POSTS
It's great to vary your content with video, but you may still want to throw in a few still posts every now and then.
10. CAROUSELS
Especially for those who share educational content, carousels can be a great option for posting your advice. For example, you might have an idea for a post about '5 Ways to Do X'. You can have one introductory slide with the hook and then have one tip per slide after that. Use the remaining slides to tell people about a product or service, guide them to your website, or encourage them to follow you for more content like this.
11. CAPTIONS
Your videos and images ideally will grab people's attention, but you can also create valuable engagement with a well-written caption. Include spaces so it's not a large block of text and try asking a question at the end so people leave comments.
12. BE SOCIAL
Spend time engaging with your audience before and after you post. Write comments, like photos, and make genuine connections. You can also encourage interaction through stories with questions and polls.
OTHER FEATURES
Simple tweaks to elevate your profile and make it easy for others to learn about & connect with you!
13. PINNED CONTENT
Use this feature to showcase your best-performing content or posts/reels that share the most important information. Think sales, exhibitions, and other announcements. You can also pin an introduction post or a 'Start Here'-style post so that there is an easy way for people who have just landed on your page for the first time to get to know you.
14. FAQs IN DMs
At a certain point, you may find that you're receiving many of the same questions in your DMs. Instead of having to type out or copy and paste the same message each time, set up an automatic reply.
15. BAN SPAM COMMENTS
While we all want more engagement, nobody likes to get those annoying bot comments like 'DM it on @____' or 'I invested 1,800 and earned 8,00 in just three days with @scamaccount'. But what can you do? Well, you can go to your settings, click on privacy, click on Hidden Words, and then add the most common words and phrases from the spam comments you get into a list. After you create and save the list, when a bot comments with any oof those words, it will no longer appear under your posts. Hooray!
16. SET UP HIGHLIGHTS
Use highlights to group together stories that share more about your practice, available work, exhibitions, or whatever is significant in your career. I've seen artists create a highlight of how they handle commissions so that it streamlines the process for potential clients. What you choose to keep in your highlights is totally up to you - the only thing to remember is to refresh them every once in a while.
17. REVIEW INSIGHTS
Check your insights periodically to see what your top-performing content is. That said, don't get too sucked into your numbers. Slight fluctuations are normal and we all lose followers sometimes.
18. YOU DON'T HAVE TO REINVENT THE WHEEL
Repurposing content is 100% okay and will save you time & energy! Feel free to share a reel or image you posted a while ago. You likely have gotten new followers since then, a lot of the people who saw it the first time won't remember, and people need to be reminded of sales/events/etc in order to take action.
GENERAL ADVICE
These didn't fall under the other categories, but I still felt they were all important to mention.
19. PLAN AHEAD
Content creation is time consuming. Make this process easier by recording several videos at once, keeping B-roll clips handy (you working in the studio or doing other admin tasks), and coming up with ideas of what you want to post by week or month. Also make sure to save audios you like so they are easy to find when you're ready to use them.
Can't think of what to post? Here's a list of 100 FREE content ideas for artists.
20. SHOW UP
One of the most consistent ways to give your account a boost is to post a video or image with YOU in it. Hold one of your artworks, stand next to a piece for scale, or use a headshot. This is also often a great chance to reintroduce yourself to your audience.
21. RELEASE THE PRESSURE
Since we're talking about showing up, remember that if you are posting regularly & intentionally then you're doing just that. You do not have to post every day to grow your account or make progress. There are people whose full-time job is to manage social media accounts for businesses. Nobody expects you to run your account at that level and still have time to create your work.
22. SET BOUNDARIES
Set time limits and boundaries, especially if you start to feel worn out or discouraged by comparing yourself to others' progress.
23. SHIFT YOUR MINDSET
Please don't stress yourself out about Instagram! Some days it will be frustrating (I've been there), but ignore any negative comments or when it feels like you're shouting into a void. Always remember that it is just a tool. Nothing is certain, nothing is a given. However, you still can make meaningful connections - so focus on that aspect as much as possible.
Most importantly, build your audience on other platforms as well so you don't rely on IG alone for sales or for finding new clients.
Happy 'gramming!
For more comprehensive advice on social media and all things marketing your work, I invite you to check out The Smartist School, an affordable beginners business course for emerging artists.
]]>Si no sabe cuánto puede o debe cobrar por su arte, intente usar una calculadora de precios de arte. Además de investigar en línea sobre el mercado del arte y ver por cuánto otros artistas similares a usted venden su trabajo, estas herramientas son una excelente manera de estimar una tarifa base para comenzar o trabajar. ¡He creado dos calculadoras a continuación para que experimentes!
*Descargo de responsabilidad: ninguna de las calculadoras de precios de arte pretende ser una talla para todos. Con cada artista, los materiales, el nivel de experiencia, el tiempo que lleva terminar un trabajo, los tamaños y muchas otras variables diferirán, por lo que es muy difícil que una calculadora sea la combinación "perfecta" para todos. Dicho esto, puede ser una herramienta para ayudar a los principiantes que solo quieren un punto de referencia. Siempre puede cobrar más o menos que estas estimaciones o probar un precio y luego ajustar según sea necesario.
Comience ingresando la cantidad total que gastó en los materiales utilizados para crear su obra de arte en el costo de los materiales. Verás que este número se duplica automáticamente. La razón es que si estás vendiendo por tu cuenta, cubre el dinero que gastaste para hacer la pieza y te da suficiente para comprar los mismos materiales nuevamente para crear una nueva obra. O, si está trabajando con una galería, aún cubre su costo incluso si cobran una comisión del 50%. Luego, elige una tarifa por hora para ti en $ USD (por ejemplo, podría ser de $15, $25, $50 o más dependiendo de tu experiencia). Finalmente, cuenta cuántas horas te tomó terminar la pieza e ingresa ese número en el último bloque. ¡Ahora tienes una estimación de cuánto vender tu arte!
¡Así es como funciona! Mida la longitud y el ancho de su obra de arte e ingrese los números en los cuadros correspondientes a continuación. La respuesta aparecerá en el cuadro gris. A continuación, elija una cantidad de USD $ que actuará como su multiplicador. Debe corresponder a dónde se encuentra en su carrera. Cuanto más tiempo hayas sido artista, más alto será. Para la mayoría de los artistas emergentes, se recomienda comenzar entre $0,50 y $2.
Si este es un buen comienzo, pero desea obtener información y consejos adicionales sobre cómo negociar ventas , saber cuándo y cómo aumentar los precios y fijar estratégicamente el precio de su arte para venderlo , consulte nuestro libro de negocios mejor calificado para artistas emergentes: The Complete ¡Guía inteligente ! También puedes encontrar más recursos profesionales para artistas en mi sitio web personal www.aliciapuig.com .
Las calculadoras de precios del arte se basan en fórmulas del blog The Abundant Artist de Saatchi Art y Cory Huff.
Pregunta del artista:
Tengo una pregunta sobre la biografía del artista, como concepto. El enfoque parece diferir entre los artistas; algunos tienen una historia práctica de educación y desarrollo artístico, mientras que otros tratan la biografía como una declaración pero en tercera persona.
Respuesta de la galería:
Esta es mi opinión basada en mis años como curadora, escritora y galerista. Honestamente, es aburrido de mi parte tener la misma información en la biografía y en la declaración. Cuando descubro y quiero aprender sobre un nuevo artista, quiero hacer exactamente eso: aprender algo nuevo . Que no te digan lo mismo una y otra vez. También siento que es una oportunidad perdida por parte del artista, especialmente cuando se trata de hacer conexiones con escritores, curadores, etc. Esta es una oportunidad para que te conozcan más. ¿Por qué no aprovecharías la oportunidad para decirles algo más, algo diferente sobre ti? Prefiero que la biografía sea corta si un artista está al principio de su carrera (unas pocas oraciones) en lugar de que esté rellena con pelusa adicional (es decir, la misma información sobre su trabajo que ya han compartido en la declaración) .
Pregunta del artista:
He tenido éxito vendiendo mi arte en línea durante casi una década. Normalmente salgo con 4 a 5 colecciones al año con cada serie que incluye 10-15 pinturas originales. Utilizo tanto mi lista de correo de más de 1000 coleccionistas como mi cuenta de Instagram para anunciar mi trabajo a posibles clientes. Vender exclusivamente a través de la tienda de mi propio sitio web me ha funcionado maravillosamente hasta hace poco. Ahora, con la disminución del alcance de Instagram, me encuentro interesado en trabajar con galerías por primera vez.
En esta guía, hemos desglosado los pasos sobre cómo construir y hacer crecer una empresa creativa basada en nuestras experiencias ejecutando Create! Magazine, PxP Contemporary y The Art Queens. Compartimos consejos de una manera amigable y accesible con listas de verificación al final de cada capítulo, listas de recursos y entrevistas perspicaces con otros empresarios líderes en las artes. Si ha tenido el objetivo de iniciar un podcast, lanzar un boletín informativo, administrar un negocio de coaching u otra idea creativa en 2023, ¡este libro será su guía para comenzar!
Le agradecemos de antemano su apoyo a este proyecto. ¡Ha sido un viaje para llegar a este punto y estamos ansiosos por que todos lean el Manual de negocios creativos cuando se publique oficialmente en mayo de 2023!
El más cálido saludo,
alicia
ARTE
#artoftheday #arte #artsy #artlife #art #contemporaryart #contemporaryarts #visualarts #artartart #beautifulartvisuals #artnow #sharingart #art_4share #discoverart #artonline #artofinstagram #artofinsta #artofig #artonig #artstagram #artdaily #artgram #instaartoftheday #artinstadaily #iloveart #artistic_share #soartsy #art_spotlight #artlife #artworld
ARTISTA
#artistacontemporáneo #artistascontemporáneos #artistsofig #artistsonig #artistsoninsta #artistsofinsta #iamanartist #artistsnetwork #artistproject #artist_society #thrivingartist #artistslife #artistdaily #artistcommunity #artists_insta #instagramartist #artistspotlight #artistsharing #artist_sharing #worldofartists #creativelife #creativegrammer #creative_aceeu #creativeideas #creativelive #creativos #visualartist #visualartists #worldofartists
HACER ARTE
#makeart2020 #myart #myartwork #makeart #makearteeveryday #creativeart #creativeminds #creativedesign #creativelifehappylife #creativehappenings #creativecontent #createeveryday #artforbreakfast #artaccount #artsanity #artisfun #instart #artistinthehouse #artistintheworld #art_instablog #topcreator #artfollow #artistry #artistry_vision #designart #designartwork #artdailydose #creativehub #creativeart #arteeveryday
TRABAJO EN PROGRESO
#wip #workinprogress #workinprogressart #artinprogress #artworkinprogress #creativeprocess #visualartistswork #onmyeasel #carveouttimeforart #lifeofanartist #creativespirit #createdtocreate #calledtocreate #livetocreate #createcultivate #createandcultivate #createart #creativepractice #artflowsessions #lacreatividadimporta #siemprecreando #makeallthethingsforimake #makers #makersgondoit # #artinprocess #artprocess #inprocess #artwork_in_studio #artjourney
ESTUDIO DE ARTE
#artstudio #artstudios #artstudio_post #artiststudio #artiststudios #artiststudiospace #studioartist #artistrystudio #artstudiolife #studiolifestyle #shareyourstudio #studiospace #insidethestudio #insidemystudio #artstudiotour #artstudiosapce #studiovisit #studioday #studiosessions #studiosession #studiosetup #studiovibes #studiowork #studioflow #studiotime #estudioarte #espaciocreativo #miespaciocreativo #arte #procesodehacerarte
NUEVA OBRA
#newart #newpiece #newpieceofart #newartwork #visualartwork #visualartworks #visualart #fineart #finearts #contemporaryartdaily #contemporaryartworks #artfollow #art_we_inspire #artworkdaily #artwork_daily #discovernewartists #originalart #artistdrop #igart #artisbeautiful #artisbeauty #finishedart #finishedartwork #readytohang #justfinished #freshart #todaysartreport #expressyourself #letitflow #selfexpression
EXPOSICIÓN EN GALERÍA
#artgallery #artgalleries #visualarexhibición #artistgallery #contemporaryartgallery #contemporaryarexhibición #artcollective #artexhibits #artexhibits #artshow #artshowcase #artshowroom #showart #showyourwork #whitecube #gallerywall #gallerywalls #lookatart #seeart #artdetail #artsgallery #instaartgallery #livingartist #galleryart #galleryartist #galleryshow #artcommunity
Bono: #groupshow #soloshow #juredshow #groupexhibition #soloexhibition #juredexhibition
VENTA DE ARTE
#artsale #artsales #artsalesonline #artforsale #artforsaleonline #artforsalebyartist #artforsalebyartists #artforsaleoninstagram #artforsales #artforsalebytheartist #affordableart #artfinder #sellingart #originalartforsale #disponibleart #buyart #buyfromartists #buyartfromartists #buyartonline #buyartfromlivingartists #buyartnow #buyartwork #masterpiece #artmoney #treatyoself #uniqueartist #artistsupportpledge #investinlivingartists #investinart #investinartists
COLECCIONISTAS DE ARTE
#artcollector #artcollectors #collectart #artlovers #artlover #artaddict #artsupporters #artistic_support #artfollower #instaartlovers #loveofart #loveofarts #contemporaryartcollector #contemporaryartcollectors #contemporaryartcollecting #dailycollector #supportart #artistssupportingartists #supportartists #supportlivingartists #artforyoursoulcolector #artpatron #artcollection #art #artcollectorsofig #artcollect #artcollectorworld #artcollectoroftheworld #artcollection
CURADORES Y ASESORES
#curator #curators #artcurator #artcurators #contemporaryartcurator #artadvisor #artadvisors #artadvisory #artagent #artagents #artagency #modernart #modernarts #artdealer #artdealers #artdealersofinstagram #artdealers_ig #artcollectorsanddealers #artdealerchic #curatedear #curated #curatedart #curateddesign #contemporarycurated #curatedstyle #curatedby #curatedcollection #curation #curationnation #artpromotion
COMISIONES
#comisión #comisiones #commissionsopen #commissionart #commissionedart #customart #customartwork #customartworks #artforyoureveryday #artcommission #artcommissions #artcommissionsopen #artpractice #giftideasforher #giftideasforhim #specialgift #specialgifts #giftart #giftsforalloccasions #treatyourself #treatyourselfdontcheatyourself #artpassion #uniquegiftideas #uniquegift #artepersonalizado #oneofakindart #oneofakindartwork #uniqueart #uniqueartwork
ARTE EN CASA DE CLIENTE o Maqueta de INTERIOR
#interiordesign #interiordesignlovers #interiordesignart #creativespaces #artforyourhome #artforthehome #artforhomes #artforhome #artforyourwalls #artforwalls #curateyourspace #artroom #arttobuy #installationview #artinterior #artconsulting #artconsultant #artforinteriors #livewithart #livingwithart #luxuryartwork #artforhome #homedecorart #homedecorator #homedecorators #designstyle #designstyleliving #designgoals #artstyle #artstyles
CITAS Y OTRA INSPIRACIÓN
#artistinspired #artinspiration #artinspo #creativeinspiration #createyourlife #creativelifestyle #creativelifestyles #liveyourbestlife #liveacreativelife #artistmindset #loveart #lovearts #loveartwork #artmatters #artishealing #artsaveslives #artinstagram #makeartistica #makeartnotwar #makeartistic #moreart #theartexplorer #artexplorer #creativeexpression #creativeexpressions #artworld_daily #artistsmatter #artforartsake #artthatinspires #artforeeveryone
Bono: #artquotes #artquotesoftheday #artistquotes
PINTURA
#pintor #pintores #pintura #artpainting #artpainters #paintingart #paintanyway #paintdaily #artistrypalette #expressionpainting #studiopainting #contemporarypainting #contemporarypaintings #pintorcontemporáneo #pintormoderno #pintoresmodernos #pinturamoderna #procesodepintura #progresodepintura #fineartpainting #fineartpaintingsever_practiting_ever_artpainting #paintingofcetheday #practice #estudiodepintura #pinturadetalle #pinturaenventa #pinturasenventa #ipintéesto
DIBUJO
dibujo #todayssketch #drawingexpression #practicedrawing #dailydrawing #drawingfeature
BOCETOS E ILUSTRACIÓN
#dibujar #dailysketches #sketchdaily #sketch_dailydose #quicksketch #sketchoftheday #ilustración #ilustraciones #artista de ilustración #artistas de ilustración #ilustracionart #ilustracion_art #illustratenow #illustrator #illustrators #illustrated #illustratorlife #illustrationage #illustrationdaily #illustrationsofinstagram #illustratorsoninstagram #illustrationsketch #illustratorsofinstagram #illustragram #illustagram #drawingsketch #artshoutout #artshoutouts #illustracion #illustratie
FOTOGRAFÍA
#fotógrafocontemporáneo #fotocontemporánea #artphotography #artphoto #artphotos #creativephoto #creativephotography #ig_myshot #photographyart #photographyisart #photographyeveryday #photooftheday #dailyphoto #photographyoftheday #photographersofig #photographersonig #agameoftones #ig_masterpiece #ig_shotz #master_shotz #shotwithlove #justgoshoot #artisticphotos #awesome_photographers #aperture #profundidaddecampo #aficionados a la fotografía #sesión de fotos #artphotogram #artphotographers
GRABADO
#prints #print #printmaking #printmaker #printmakers #printmakingart #justprintmaking #printstudio #printshop #printsforsale #printstagram #printsdisponible #printsnotdead #printsandpatterns #printsonprints #printspiration #printsforyourhome #printsale #artprint #artprints #printshoplife #printsmatter #wallprints #printspotters #printshoot #printart #grabado #printmakersoninstagram #printmakersofinstagram #artonpaper
Bono: #blockprints #screenprints #linoprints #linocut #linocutprint #linoblock #canvasprints #digitalprints #handblockprints #monoprints #handprinted #woodcut #woodcutprint
COLLAGE
#collage #collageart #collagearts #collageartist #collageartists #instacollage #collageartwork #collageartworks #collagework #collagemaker #collage_guild #collages #collagecollective #collage_expo #collage_art #collageclub #collagedesign #collagecollectiveco #collagewave #collageoftheday #collagesociety #collageartistoninstagram #collageartistsoninstagram #collagecommunity #collagejournal #collagelife #collageaday #collageartistsx #collagecontemporary #cutandpaste
Bono: #collage hecho a mano #collage surrealista #collage analógico #collage de papel #collageonpaper
ARTE DIGITAL
#digitalart #digitalarts #digitalarte #digitalartist #digitalartists #digital_art #digitalartwork #digitalartworks #digitallyart #digitalarts #digitaldesign #artdigital #digitalartsociety #digitalartworks #digitalart_id #digitalartdesign #digitalartgallery #digitalartoftheday #digitalartistoninstagram #digitalartistoninstagram #digitalartistry #digitalartlook #artedigital #artedigitale #artandtechnology #artandtech #newmedium #newmediaart #newmediaartists #newmediaartist
ABSTRACCIÓN
#abstract #abstractart #abstract_art #abstractart_daily #abstractartwork #abstractartworks #abstractartists #abstract_post #abstracts #abstractors #abstractobsession #abstractlovers #abstractmag #abstractors_anonymous #abstract_buff #abstractionism #abstractwork #abstractgram #abstraction #abstracted #abstractarts #abstractartist #abstractaddict #abstractexpressionism #abstractexpression #abstractorg #abstractartorg #abstracciones #abstractocontemporáneo #mundoabstracto
REALISMO
Realismo #artimitatinglife #artskill #artskills #artstrending #artsofinstagram
CARACTERÍSTICA DE MEDIOS
#artfeature #artfeatures #artspotlight #artistspotlight #featuredartist #featureartist #featuredart #featuredartists #artistfeature #artistfeatures #artistinterview #artinterview
Bono: #artmagazine #artmag #artpodcast #podcastinterview
FERIA DE ARTE
#artfair #artfairs #contemporaryartfair #contemporaryartfairs #artevent #artevents #artworld #artworldly #artworldwide #artmarket
Bono: #designfair #bookfair #printfair
¡Cuéntanos acerca de ti! ¿Cuánto tiempo llevas como artista y cuál es tu enfoque?
Creo que todo el mundo nace artista, pero lo perdemos si no lo alimentamos. Afortunadamente, fui criada por un artista que me animó a perfeccionar mis habilidades, experimentar y creer en mi oficio. Llevo desarrollándome profesionalmente desde 2010, con una pausa para encontrar mi camino como madre alrededor de 2014, y retomando mi práctica artística alrededor de 2018.
Mi enfoque con mi trabajo bidimensional hace referencia a imágenes de aves sobre fondos expresionistas. Mis pájaros son representativos de, ya sea, el significado simbólico real y, a veces, el simbolismo implícito a través de los cuentos de las esposas de la familia y las conexiones personales. En cuanto a mis fondos, son caóticos, como los hábitats cubiertos de maleza que estas criaturas llaman hogar.
¿Cómo describirías tu estilo?
Mi estilo es una unión de realismo y expresionismo abstracto. Encuentro más liberador comenzar un lienzo con la libertad de ver a dónde me lleva. Una vez que encuentro que el fondo está hecho, puedo ver qué pájaro está invocando.
¿Qué tipo de técnicas y materiales utilizas en tu trabajo?
Me encanta poder tirar todo a un lienzo y ver qué pasa. Procesar sobre producto, hasta llegar a las aves. Mis herramientas de arte incluyen innumerables medios acrílicos, barras de aceite, caran dache, espátulas, y la lista podría continuar.
¿Qué tipo de pájaros aparecen en tu obra? ¿Qué representan?
Mis pájaros, como se explicó anteriormente, tienen un significado simbólico. La mayoría de las veces, les he dado mi propio significado implícito, como el pinzón cebra en ¿Dónde están mis chicas? , que es el de la alegría. Al crecer, tuve un par de pinzones y siempre parecían 'fiesta' hasta que era hora de acostarse. Este es más un tótem personal para mí.
El pájaro burlón en Overgrowth Warden es un símbolo de protección. Son persistentes en la protección. En Jungle Fever , la curruca simboliza el cambio y los nuevos comienzos. Es un recordatorio para dejar atrás el pasado y abrazar lo nuevo. Por último, tenemos Budgie . Pintado durante la pandemia, pensé que sería divertido enfocarme en las aves que encontramos en nuestros hogares. El periquito representa la felicidad, que durante el confinamiento creo que todos necesitábamos una gran dosis.
Mirando hacia atrás en este año, ¿cuál dirías que fue uno de tus mayores logros en tu carrera artística? ¿Qué esperas para el 2023?
Como artista, tengo una lista de deseos de cosas que quiero lograr en mi carrera. Este año, pude marcar mi objetivo número uno. ¿Cuál era este objetivo, te preguntarás? Oh, solo creando un proyecto de arte público con Audubon South Carolina en Light House Heritage Preserve de Folly Beach. (¡Pellizcadme porque todavía no creo que sea real!) Este proyecto incluía un mural/pieza interactiva creada fuera del sitio en el estudio de mi casa en Columbia, Carolina del Sur, y una serie de murales a lo largo del camino a la playa que fueron creados en el sitio. Cada pieza es un llamado a la acción para proteger a nuestras aves playeras nativas que anidan en la playa cada año. Para leer más sobre el proyecto, haga clic aquí https://www.tennysoncorleyart.com/projects .
En esta entrevista, conocerá a Samantha Wood, otra artista que exhibe en nuestro espectáculo actual "Take Flight".
¡Cuéntanos acerca de ti! ¿Cuánto tiempo llevas como artista y cuál es tu enfoque?
Me gradué de la universidad con un título en arte. En ese momento, no estaba listo ni era lo suficientemente valiente para intentar ser un artista a tiempo completo. Entonces, enseñé arte en el sistema de escuelas públicas durante casi 15 años. Durante ese tiempo siempre pinté o incursioné creativamente de alguna manera en el lateral. En 2016, comencé a darme cuenta de que no me estaba volviendo más joven. Sabía que si realmente quería ser un artista a tiempo completo, era hora de ponerme serio. Empecé a pintar por las mañanas, por las tardes y los fines de semana. Después de 5 años de poner mi corazón y mi alma en ello, pude dejar mi trabajo como profesora de arte y hacer la transición a un artista de tiempo completo. El enfoque principal en mi arte es experimentar con formas de usar el color en mis pinturas. Mi temática fluctúa entre la naturaleza, la nostalgia y cualquier azar que me brinde alegría. Para todos nosotros, la vida puede ser difícil y realmente quiero que mi arte brinde felicidad y color a los demás.
¿Cómo describirías tu estilo?
Mi estilo es colorido, fresco y divertido. Hay mucho realismo y detalle en mis pinturas... pero también hay toques divertidos de colores inesperados, sombras multicolores y combinaciones de naturaleza y objetos en composiciones interesantes.
¿Qué tipo de técnicas y materiales utilizas en tu trabajo?
Trabajo con acrílicos fluidos y de cuerpo suave. Normalmente trabajo en capas y construyo el color de esa manera. Estoy en el punto de mi carrera, donde estoy listo para comenzar a explorar e incorporar otros medios dentro de mis pinturas. Ese será uno de los principales enfoques en 2023.
¿Qué tipo de pájaros aparecen en tu obra? ¿Qué representan?
He pintado periquitos, una urraca, un escribano añil, un cuervo y palomas. Los periquitos y la urraca se inspiraron en recuerdos de la infancia. Las palomas han hecho más de una aparición en mi obra. Me gusta pintar palomas sobre todo porque disfruto interactuando con ellas en entornos urbanos. Me encanta el hecho de que las palomas son comunes, pero intrigantes. Me gustan sus personalidades, la forma en que caminan/se pavonean, los diferentes patrones de color dentro de sus plumas, etc.
Mirando hacia atrás en este año, ¿cuál dirías que fue uno de tus mayores logros en tu carrera artística? ¿Qué esperas para el 2023?
¡Uno de mis mayores logros este año fue recibir una gran subvención! Me está permitiendo concentrarme en crear un gran cuerpo de trabajo, que he soñado con crear durante mucho tiempo. La obra está inspirada en una colección de caleidoscopios antiguos. La serie explorará ideas sobre perspectivas, al mismo tiempo que me permitirá explorar más con mi uso del color y la incorporación de nuevos medios dentro de mi trabajo. Concluirá con una exhibición de arte interactivo en mi ciudad de Jackson, Tennessee. ¡La colección completa estará disponible para su compra en abril de 2023 y no puedo esperar para compartirla con ustedes!
¡Asegúrate de ver sus obras en nuestro programa actual!
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